Rick Ross-rap video

Rick Ross is a rap artist who uses the main features of normal rap videos like sexual display and drug use. This is a different part of rap to the way Kid Cudi does it as it is more fast paced and more of a rhythm to it. The lyrics relate to the video well as he describes what he is doing in which part of the video through rapping and rhyming words together. 

The Genre Rap

Through out these rap video's there has been a lot of sexual display and also some drug use which may appeal to the younger audience. Also in some of the videos they acts depressed but in other they are very up beat videos. This gives him a range of different music variety which may increase the size of his audience. This is one a the different types of rap music but other artists may rap differently to Kid Cudi.

Music video analysis

Introduction

I am analysing a video by Wiley and the video is called 'numbers in action'. It was directed by Academy Films.The genre of the music is Grime which is similar to rap and hip hop. This does not have anything to do with the music video because normal grime video have drugs, black people half naked women. There is some small similar  relations to grime like him performing in the hole video.


Relation between lyrics and visual


The relation between the lyrics and visual he is saying 'numbers' and and small part with him standing at the back of the room rolling a sheet with the numbers 1, 2 and 3 and there are a couple of other place where you can see about the lyrics.

Relation between music and visual

The relations between the music and visuals is the beat is been shown by Wiley bouncing and red ball in the background of him rapping. Also he has foam hands which he claps with which is also included in the beat.

Close-ups to the artist

There is no close ups but there is mid and long shots. They use video editing to try sell the track for example the put him acting in the background in all the scenes. There is nothing really related to the normal grime videos.

Reference to the notion of looking
No I don't see any sexual display because it is only him in the video and he does not show any in the video. Its different from regular from other grime videos.

Inter-textual Reference


This doesn't relate to normal grime music videos but i have seen other videos with this style of video (Editing) They way this music made to be like is he is rapping about what's happening in the background about the numbers in action. He makes  a reference to Michael Jackson

Performance-Based


This music video is mostly performance because he is acting in the background of the video, doing actions and exercises with numbers in the chaos.

Conclusion


This video is different from most other grime videos and uses smart editing to make this video work and have the song and video work together to make a good music video.

4 Music Videos

Magazine

Proposal

Ollie Harding

Room 41

Thomas Adams School

Low Hill Road

Wem

Shropshire SY4 5UB

01939 237 000

http://ollie-hardingunit2.blogspot.com/

Weekend Rider

This magazine would be different because it would appeal to the older audience who had to work all week and look forward to riding there bike on the weekend, so we would tell them good places to go and have fun.

The name of my magazine is called Weekend Riders because it is aimed at people who have worked all week and look forward to riding their bikes on the weekend.

People will read are magazine because we have listened to the customer and will put in information about locations and equipment they want us to test out. Are closest competition is mountain bike UK but we can beat the competition by listening to what are customers want to see in are magazine.

The magazine describes the target audience because people we hope who will be buying this magazine will be middle aged men who ride there bikes at the weekend for fun. The mood of the magazine will be anxious to ride there bikes  and get them exited about the weekend!