Wednesday 28 March 2012

Music video analysis

Introduction

I am analysing a video by Wiley and the video is called 'numbers in action'. It was directed by Academy Films.The genre of the music is Grime which is similar to rap and hip hop. This does not have anything to do with the music video because normal grime video have drugs, black people half naked women. There is some small similar  relations to grime like him performing in the hole video.


Relation between lyrics and visual


The relation between the lyrics and visual he is saying 'numbers' and and small part with him standing at the back of the room rolling a sheet with the numbers 1, 2 and 3 and there are a couple of other place where you can see about the lyrics.





Relation between music and visual
The relations between the music and visuals is the beat is been shown by Wiley bouncing and red ball in the background of him rapping. Also he has foam hands which he claps with which is also included in the beat.

Close-ups to the artist

There is no close ups but there is mid and long shots. They use video editing to try sell the track for example the put him acting in the background in all the scenes. There is nothing really related to the normal grime videos.

Reference to the notion of looking
No I don't see any sexual display because it is only him in the video and he does not show any in the video. Its different from regular from other grime videos.

Inter-textual Reference


This doesn't relate to normal grime music videos but i have seen other videos with this style of video (Editing) They way this music made to be like is he is rapping about what's happening in the background about the numbers in action. He makes  a reference to Michael Jackson

Performance-Based


This music video is mostly performance because he is acting in the background of the video, doing actions and exercises with numbers in the chaos.

Conclusion


This video is different from most other grime videos and uses smart editing to make this video work and have the song and video work together to make a good music video.


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